Case Study #2
Taking a traditional Fresh Foods brand online across four cities
Business Context
- Fresh food legacy with loyal customer base
- Scale brand across 4 cities in India
- Match delivery promise of competition: 20m delivery
- 30+ dark stores across the cities
- Cold Supply Chain & Reverse product flow post expiry
Business Objective
- Online website and shopping cart integration
- Open and manage dark stores across cities
- Monitor temperature across the supply chain
- Deliver orders within 30min of order receipt or based on customer convenience
Key features of the solution design, tech development and implementation
Design & implementation of workflows, order routing rules & inventory management modules on the OMS
Design & Implementation of delivery order auto assignment & delivery tracking on TMS
Custom development with intuitive design for SKU management, middle mile, customer engagement
Integration with Shopify, OMS, TMS and cold chain metrics management system
Dark store network design, capacity planning & launch management, including product training
Key Results
4X growth in 6 months
25 dark stores operational in 8 weeks across two cities