Case Study #7
Distribution network redesign for a top CPG brand in India
Business Context
- Increased cost of last mile distribution
- No visibility on order delivery performance
- No interactive data visualisation for performance tracking
- 1000 orders per day from retail outlets
Business Objective
- Optimise cost by combining logistics across distributors
- Measure delivery performance and improve delivery track-ability
- Manage collections information for distribution partners to enable operations consolidation
Key features of the solution design, tech development and implementation
Solution Design: Integration with brand distributor management system + Custom Development
Built scalable integration with Sify (Brand DMS) and Tally (Distributor billing system)
Developed lite Distribution management system to monitor delivery status and collection against each order
Developed analytics platform to enable order routing for logistics partner and provide data visualization across 60 metrics for the brand/distribution partner
Redesigned logistics network with 50% reduction in number of distribution centers
Key Results
20% reduction in logistics cost
Scaled solution to 5 cities in India